FINANCIAL MANAGEMENT TRAINING IN THE DIGITAL ERA FOR POTTERY UMKM IN MELIKAN WEDI KLATEN

Abstract

ABSTRACT

This community service aims to improve the financial management skills of pottery Micro, Small and Medium Enterprises (MSMEs) in Melikan Village, Wedi, Klaten, through digital-based training. In the digital era, effective and technology-based financial management is an important factor in increasing competitiveness and business sustainability. This training emphasizes the use of digital financial applications that suit the needs and abilities of MSME players, with material prepared based on the latest research on financial technology and MSMEs. The methods used include presentations, simulations of application use, and interactive discussions to suit the specific needs of participants. The results of the training showed a significant increase in participants' understanding and skills, especially in terms of financial recording, cash flow management and more strategic financial planning. This program is expected to have a positive impact on the sustainability and development of pottery MSMEs in Melikan, especially in facing the challenges of the digital era.

Keywords: MSMEs, application, financial recording, strategic financial planning.