APPLICATION OF COUNSELING GUIDANCE METHOD FOR UMKM GRABAH AND CERAMIC ENTREPRENEURS IN PAGERJURANG MELIKAN BAYAT WEDI KLATEN

Abstract

Abstract

Pagerjurang, Melikan Village is an area of UMKM pottery and ceramic craftsmen that is growing rapidly. The growth of UMKM is the foundation of the village economy. However, the growth of digital technology has become an obstacle to the journey of UMKM in Melikan Village. The unpreparedness of entrepreneurs in running a modern business causes entrepreneurs to have ongoing mental burdens that have an impact on declining performance and sales turnover. Heavy mental burdens require handling from counselors to help unravel problems and provide motivation in making entrepreneurs aware of their responsibilities and perspectives to maintain enthusiasm in carrying out their responsibilities in running UMKM. In an effort to provide assistance, counselors apply the humanistic counseling assistance method with a behavioral Client-Contered approach as an effort to build a relationship of mutual trust between the team of lecturers as counselors and entrepreneurs so that openness is established in unraveling the conflicts being faced. In an effort to divert problems and provide assistance, counselors also apply Gestalt therapy to help clients realize that as entrepreneurs they must be responsible for what happens to them. With Gestalt therapy, counselors help entrepreneurs decide to choose an attitude to change their life situation or leave it unchanged. The purpose of the study was to determine the results of the application of the counseling assistance method for UMKM pottery and ceramic craftsmen in Pagerjurang, Melikan, Wedi, Klaten. This study uses a qualitative descriptive method with an observation approach and individual interviews. The results of data processing state that there is a positive change in attitude from pottery and ceramic entrepreneurs in trying to revive UMKM which initially experienced a decline in performance and sales turnover, changing to have high work enthusiasm so that production increases and sales turnover reaches the target

Keywords: Turnover, UMKM, behavioral Client-Contered, Gestalt Therapy, Performance, Sales,