DIGITAL TRANSACTION TREND TOWARD TO SUPPORT SUSTAINABILITY THROUGH E-COMMERCE PLATFORMS

Abstract

ABSTRACT

 The rapid growth of e-commerce businesses has sparked concerns about environmental impacts and the sustainable measures taken by companies. This research aims to review the positive values of e-commerce activities, the current application of sustainability principles in the Indonesian e-commerce industry from digital transactions carried out by consumers. The method used in this research is a scoping review using data from articles, reports, and data relevant to sustainability aspects in the e-commerce sector. Descriptive analysis was conducted to explore the information obtained from these articles, reports, and data. Subsequently, an argumentative analysis was conducted to provide arguments regarding the implementation of policies that are suitable for the conditions of environmental impacts generated from e- commerce activities using digital transactions in Indonesia. The results of this study show that digital transactions in the e-commerce sector have a positive impact, especially on environmental aspects, such as reducing packaging waste, reducing carbon emissions from shipping activities, and optimizing the supply chain by connecting all stakeholders, information sources, and inputs into an integrated ERP system within the e-commerce data server. This research provides recommendations to the government as a regulator to implement binding regulations for e-commerce actors by considering sustainability aspects.

Keywords: digital transaction, e-commerce platform, sustainability, policy recommendation