UNDERSTANDING GREEN BEHAVIOR AMONG INDONESIAN UNIVERSITY STUDENTS: A HUMAN RESOURCE PERSPECTIVE

Abstract

ABSTRACT

 The increasing demand for environmentally friendly behavior in the future workforce is driven by industries shifting toward sustainable practices. As today’s university students represent the human resources that will fill this future workforce, it is essential for educational institutions to understand the factors influencing students to adopt green behavior. This study aims to explore the various factors that motivate students to engage in environmentally sustainable practices, both in their daily lives and in campus activities. Using qualitative research methods, in-depth interviews were conducted with students from diverse faculties selected through purposive sampling. The findings reveal several key factors influencing green behavior: family background, where familial values shape attitudes toward sustainability; peer influence and community support, which foster a sense of responsibility through social circles; education and awareness, as access to university programs enhances understanding of environmental issues; social media and campaigns, providing inspiration for sustainable practices; personal motivation and health awareness, linking a clean environment to well-being; availability of resources and facilities, which facilitates eco-friendly behaviors; and cultural and societal norms, influencing the adoption of sustainable practices when widely accepted. The study underscores the vital role universities play in promoting sustainability by integrating it into curricula, enhancing educational programs, and collaborating with industry partners. By equipping students with the knowledge and skills necessary for green behavior, educational institutions can prepare them for the evolving demands of the workforce, ultimately contributing to a more sustainable future.

Keywords: Green behavior, Environmental awareness, Campus sustainability, Sustainable workforce