SILVER ENTREPRENEURSHIP AND DIGITAL TRANSFORMATION IN MALAYSIA’S GIG ECONOMY: ENHANCING SUSTAINABILITY AND INCLUSIVITY

Abstract

ABSTRACT

This expository article explores the integration of silver entrepreneurship within Malaysia's gig economy, focusing on individuals aged 50 and above. It examines the unique opportunities and challenges older entrepreneurs face, including digital literacy gaps and limited access to technology. The study emphasises how digital transformation can empower older adults to contribute to sustainability by reducing emissions and promoting eco-friendly practices. The paper proposes targeted policy interventions and the development of supportive ecosystems to foster social inclusion and economic sustainability. Recommendations include advanced digital literacy programs, age-friendly digital platforms, and comprehensive social protection measures.

Keywords: digital literacy, digital transformation, gig economy, silver entrepreneurship, sustainability.