THE INFLUENCE OF HALAL DESTINATION IMAGE AND TOURIST ATTITUDES ON TOURIST SATISFACTION: A STUDY ON HALAL TOURISM DESTINATIONS

Abstract

Abstract

This study aims to analyze the influence of destination image and tourist attitudes on tourist satisfaction. The sample in this study were tourists aged 18-50 years. The number of samples used was 162 respondents. The sampling method used purposive sampling technique. The analysis in this study used Partial Least Square (PLS). The results show that destination image has a positive and significant influence on tourist satisfaction. In addition, tourist attitudes have also been shown to contribute positively to destination image and tourist satisfaction. These findings confirm that improving destination image through effective marketing and creating positive experiences for tourists can increase their level of satisfaction. This study provides valuable insights for destination managers in designing more effective strategies to attract and retain tourists amidst increasingly fierce competition in the tourism industry.

Keyword : destination image, tourist attitude, tourist satisfaction