SIKAP MASYARAKAT TERHADAP PRODUK DETERJEN DI KOTA YOGYAKARTA

Abstract

ABSTRACT

This study examines the effect of advertisement, brand, dan product quality on society attitude in Yogyakarta. The  sample is drawn with a stratified  random precedure, resulted on the respondents 100 from  yogyakarta society. Using Ajzen and Fishbein analysis, the results show that advertisement, brand, and product quality influence on society’s attitude in Yogyakarta.

Keywords: Advertisement, Brand, Product Quality, Attitude