PENGARUH KUALITAS, PERSEPSI NILAI, DAN CITRA TERHADAP KEPUASAN PENUMPANG BUS TRANSJOGJA

Abstract

ABSTRACT

The purpose of this study is to examine the effect of core quality, relational quality, perceived value, image towards  TransJogja bus  passenger’s satisfaction.  A random sample of 100 was drawn from passengers in halt areas and another places. They have used TransJogja buses for at least three months. This study shows that core quality and relational quality have influence on  the TransJogja bus  passanger’s satisfaction, meanwhile perceived value and  image  have not influence on  TransJogja bus  passenger’s satisfaction

Keywords: core quality, relational quality, perceived value, image,  passenger’s satisfaction