Jurnal Riset Manajemen dan Bisnis
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Fattama, Ronald Chandra, Universitas Katolik Parahyangan
Vol 9, No 2 (2014): Jurnal Riset Manajemen dan Bisnis
- Articles
PENGARUH BRAND KNOWLEDGE TERHADAP BRAND PREFERENCE CALON MAHASISWA PASCASARJANA: BUKTI EMPIRIS PADA PROGRAM MAGISTER MANAJEMEM UNPAR
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